Project: Dancer 30 sec. TV spot // Client:Pop-Tarts // Project Overview: FWYstudios and Leo Burnett Agency collaborated to create the newest commercial masterpiece for Kellogg’s Pop-Tarts brand. Joining the campaign in its early stages, FWYstudios helped develop the look and design for the repositioning of the brand. Starting with the conceptualization of storyline, creation of characters, and overall aesthetic, FWYstudios worked towards the delivery of the Pop-Tarts commercial that plays regularly on TV today. The final FWYstudios production consists of a mixed media CG adventure with 3D characters and a real life miniature set. Our custom made characters and assets from this project are currently being used in a brand new Kellogg’s Pop-Tarts online campaign.