Project: Harajuku Lovers // Client: Harajuku Lovers Gwen Stefani // Project Overview: FWYstudios collaborated with Gwen Stefani and Laird + Partners to develop a fun and exciting world for Gwen’s newest lifestyle brand, Harajuku Lovers fragrance. Over the course of six months, FWYstudios designed a complete universe for the brand’s TV spots, website, online advertisement, packaging, and apparel. FWYstudios fully directed the TV live action/animation, conceptualized the script, revised the story, and managed all voice over work. In addition, FWYstudios further developed original properties and concepts of the Harajuku Lovers brand, demonstrating how character development can be used to influence an emotional connection between consumer and product.